Case Studies

Laird Superfood Case Study

By July 20, 2020July 24th, 2020No Comments

The Situation

 

Laird Superfood, a leading CPG brand, was not selling directly on Amazon, but they were aware of the significant potential on the platform from existing demand and other resellers.

 

Our Solution

 

PRICE & BRAND PROTECTION

Monitoring unauthorized resellers, pricing infringements, and account health to maintain brand image and relationships with key retail partners.

CATALOG & CONTENT OPTIMIZATION

Dialing in content and honing in on the optimal catalog assortment is vital to reducing return rates and increasing conversion rates.

INVENTORY MANAGEMENT

Tailoring an inventory strategy specific to the brand can ensure there are no product stock outs or Long-Term Storage Fees incurring.

TARGETED ADVERTISING & PROMOS

Amazon Advertising is a crucial tool for brands that need to be optimized to drive traffic and increase sales.

 

THE RESULTS

 

After implementing our 180 Brand Management Solution, this brand had the following results:

  • Maintained > 95% Buy Box percentage
  • Sustained 100% Seller Rating
  • Removed unauthorized resellers from the platform and stabilized catalog pricing
  • Eliminated LTSF Fees

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