Case Studies

Urban Lifestyle Brand Case Study

By June 18, 2020July 24th, 2020No Comments

The Situation

 

An apparel brand with a notable presence in the urban lifestyle industry engaged with 180Commerce to course correct after their sales on Amazon had plateaued. They were already selling via their own 3P Seller Central account on Amazon. Without a strong and proven strategy, however, they were seeing limited success.

 

Our Solution

 

PRICE & BRAND PROTECTION

Monitoring unauthorized resellers, pricing infringements, and account health to maintain brand image and relationships with key retail partners.

CATALOG & CONTENT OPTIMIZATION

Dialing in content and honing in on the catalog assortment is vital to reducing returns and increasing conversion.

INVENTORY MANAGEMENT

Tailoring an inventory strategy specific to the brand can ensure there are no product stock outs or Long-Term Storage Fees incurring.

TARGETED ADVERTISING & PROMOS

Amazon Advertising is a crucial tool for brands that need to be optimized to drive traffic and increase sales.

 

THE RESULTS

 

After implementing our 180 Brand Management Solution in April, this brand had the following results in 2019:

  • Maintained > 95% Buy Box percentage
  • Sustained 100% Seller Rating
  • Removed unauthorized resellers from the platform and stabilized catalog pricing
  • Eliminated LTSF Fees

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