We are thrilled to catch up with our friends at Verde to put together a NEW podcast episode. Our own Peter Kearns, Vice President of Business Development at 180Commerce, joins Kristin Carpenter of the Channel Mastery Podcast. Channel Mastery is a podcast hosted and sponsored by Verde PR. It’s designed to teach business owners how to excel across multiple platforms, transforming their companies through optimal multi channel success. Amazon has evolved into a critical channel for brands to consider, and we dig into the “why” during this discussion.
This event covers what Peter describes as the “Four Pillar Approach” to a Multi-Channel Marketing Strategy, what current consumer trends looks like, and different ways to prepare for the craziness of Black Friday and the holiday shopping season.
Peter found in a 2019 study from Feedvisor, that 74% of consumers are now heading straight to Amazon when they have a product in mind. This figure is mind blowing and as a specialty retailer, you can’t afford to ignore it. Listen to the episode and chime in with your thoughts through our LinkedIn!
Listen here: Episode 110: Four Things Specialty Brands Must Do…
For more events like this, or to learn more about how 180Commerce can support your brand, please contact us!