Multi-Channel Strategy

Peter Kearns, Vice President of Business Development at 180Commerce, joins Kristin Carpenter of the Channel Mastery Podcast. Channel Mastery is a podcast from Verde PR designed to teach business owners how to excel across multiple platforms, transforming their companies through optimal multi channel success.

The two discuss what Peter describes as the “Four Pillar Approach” to a Multi-Channel Marketing Strategy, what current consumer trends looks like, and different ways to prepare for the craziness of Black Friday and the holiday shopping season.

Listen here: Episode 110: Four Things Specialty Brands Must Do…

Get the latest Amazon news & events! Join our newsletter by clicking here.