Case Studies

Laird Superfood Case Study

By October 14, 2020October 15th, 2020No Comments

The Situation

Laird Superfood, a leading CPG brand, was not selling directly on Amazon, but they were aware of the significant potential their brand had on the platform from existing demand and other resellers.

Our Solution

We leveraged our full-service Brand Management Solution for Laird Superfood, and achieved success by building brand-first marketplace strategies to drive growth at scale.

Brand Protection & Price Stabilization: Monitoring unauthorized resellers, pricing infringements, and account health to maintain brand image and relationships with key retail partners.

Inventory Planning & Management: Tailoring an inventory strategy specific to the brand can ensure there are no product stock outs or Long-Term Storage Fees incurring.

Catalog & Content Optimization – Dialing in content and honing in on the optimal catalog assortment is vital to reducing return rates and increasing conversion rates.

Targeted Advertising & Promotions – Amazon Advertising is a crucial tool for brands that need to be optimized to drive traffic and increase sales.

The Results

After implementing our Brand Management Solution, this brand had the following results:
Brand Control

We partnered with the Laird team to remove their unauthorized resellers, which increased buy-box ownership to >95% in 4 months.

Seller Rating

Our team optimized brand communications to ensure all feedback and questions were promptly handled, resulting in a 100% seller rating.

Content Update

We executed a complete brand and product catalog overhaul, which increased overall traffic to product pages and conversion rates.

Technology

Our technology dramatically improved inventory forecasting, resulting in a 99% in-stock rate and eliminated Long Term Storage Fees.

We have been so pleased with our partnership with 180Commerce. The team's ability to integrate with our internal teams is absolutely incredible, and the results they produce truly speak for themselves. If you're looking for an agency who walks the walk, look no further.

Alisha Runckel, Laird Superfood

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