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Case Studies

Urban Lifestyle Case Study

By January 20, 2021June 22nd, 2021No Comments

The Situation

An apparel brand in the urban lifestyle industry engaged with 180Commerce to course correct after their sales on Amazon had plateaued. They were already selling via their own Seller Central account on Amazon. Without a strong and proven strategy, however, they were seeing limited success.

Our Solution

We leveraged our full-service solution and achieved success by building brand-first marketplace strategies to drive growth at scale.

Brand Protection & Price Stabilization: Monitoring unauthorized resellers, pricing infringements, and account health to maintain brand image and relationships with partners.

Inventory Planning & Management: Tailoring an inventory strategy to ensure there are no product stock outs or Long-Term Storage Fees incurring.

Catalog & Content Optimization – Dialing in content and honing in on the optimal catalog assortment is vital to reducing return rates and increasing conversion rates.

Targeted Advertising & Promotions – Amazon Advertising is a crucial tool for brands that need to be optimized to drive traffic and increase sales.

The Results

After implementing our 180 Brand Management Solution in April of 2019, this brand had the following results:
Revenue Growth

We optimize Seller Central strategy and leveraged our experience to increase sales by an average of 57% Month over Month.

Seller Rating

We optimize communications to ensure all feedback and questions are promptly handled, resulting in a 100% seller rating.

Conversion Rates

We increased overall brand traffic by an average of 35% Month over Month through SEO and efficient advertising.

Technology

Our technology dramatically improved inventory forecasting, resulting in a 99% in-stock rate and eliminated LTSF.

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