An apparel brand with a notable presence in the urban lifestyle industry engaged with 180Commerce to course correct after their sales on Amazon had plateaued. They were already selling via their own 3P Seller Central account on Amazon. Without a strong and proven strategy, however, they were seeing limited success.
We leveraged our full-service Brand Management Solution for this brand partner, and achieved success by building brand-first marketplace strategies to drive growth at scale.
Brand Protection & Price Stabilization: Monitoring unauthorized resellers, pricing infringements, and account health to maintain brand image and relationships with key retail partners.
Inventory Planning & Management: Tailoring an inventory strategy specific to the brand can ensure there are no product stock outs or Long-Term Storage Fees incurring.
Catalog & Content Optimization – Dialing in content and honing in on the optimal catalog assortment is vital to reducing return rates and increasing conversion rates.
Targeted Advertising & Promotions – Amazon Advertising is a crucial tool for brands that need to be optimized to drive traffic and increase sales.
After implementing our 180 Brand Management Solution in April of 2019, this brand had the following results:
We optimized their Seller Central strategy and leveraged our experience to increase sales by an average of 57% Month over Month.
We optimized communications to ensure all feedback and questions were promptly handled, resulting in a 100% seller rating.
We increased overall brand traffic by an average of 35% Month over Month through SEO and efficient advertising.
Our technology dramatically improved inventory forecasting, resulting in a 99% in-stock rate and eliminated Long Term Storage Fees.